During this Final Major Project, it has aid me to become more of an independent key player and enables me to identify my strengths and weaknesses in the aspects of Fashion Marketing and Promotion course.
Starting up a girls’ children's wear line has always been a business I want to set up in the near future. Hence, I thought this would be a good chance for me to put my idea into this business plan. Within this short period of time, I though it was a challenge for me.
After planning out my time frame, coming up with Just Like Mom brand concept and ideas, I decided to work backwards on my project during Easter Holiday, as it gives me more preparation time to organise and understand more about the children’s wear market industry currently in both marketing and fashion design.
During the process of coming up with my brand concept, I started interacting with girls between the age of 2-8. Observing their daily habits and what topic do they discuss about with their friends, their fashion knowledge and how advanced they are in technology. Thus, these key findings gave me the ideas to creating a niche market concept for Just Like Mom.
Origami was my inspiration towards this whole concept idea as I had been observing buildings that are new built in Singapore, which are inspired by origami shapes (Please refer to sketch book) or fashion that are inspired by origami are made to look fashionable but not wearable. As a result, I would like to propose a new market to the children’s wear industry to have a wearable and practical children’s wear collection instead of today’s children’s wear consumption with celebrities or fashion label logo’s endorsement to make a fashion statement.
I started sketching and coming up with a collection that is structured with simplicity yet it is fashionable and fun when being worn.
It took me 3 weeks to work this brand concept idea and 3 days execute this production of the commercial. My photoshoot was a great success as it decodes a direct message to the target market with the brand essence and brand image of Just Like Mom.
Due to low budget, Just Like Mom’s TV commercial that is currently available on Youtube now, was not as successful as the photoshoot. As I was lack of experience, short of time and lack of proper equipments. However, I will be reproducing a new video again during my leisure time.
This final major project was certainly a great experience as I was enjoying myself coming up with this whole business plan. Even though I had encountered several problems. However, it drives me to work towards my goals and aims in what I am passionate for and what I want to achieve for the future in this business plan.
The tutorials that I had was certainly very helpful and encouraging as it gives me a better understanding in my in-depth research to up my project research to a higher level.
