Key Objectives
I have started working on my websites and coming up with all the necessary information that is needed to be reflected on my website prototype. I have also understand more about online games that children plays today based on cultural study research.
Next objectives
To complete at least half of my website layout with roll over effects and focus more onto the e-shopping game section. To start extracting points for my research on 'Games' about children based on cultural study research.
Analysis and Reflection
After the first tutorial with Rachel, I have benefited suggestive suggestion such as looking into cultural studies books based on Children in regards to gaming in today's society. After researching into online gaming for children today, I have gotten a better understanding on what type of games that girls of aged 0-9 wants and like. I, therefore, will be able to create a interactive online game site for them to suit their lifestyle.
Friday, 20 May 2011
Thursday, 19 May 2011
Development
Key Objectives
I have completed my sketch reserach book, additonal sketches of my apparel designs and experimention of mainupulation of Origmai into my designs for apparels. Started on my business plan.Completing my story board for advertisement to be shown online.
Next objectives
To complete at least half or more of my business plan by the next tutorial. Going into more in-depth reserach points that are lacking. Rearranging
Analysis and Reflection
After the first tutorial with Rachel, I have benefited suggestive suggestion such as looking into cultural studies books based on Children in regards to gaming in today's society. After researching into online gaming for children today, I have gotten a better understanding on what type of games that girls of aged 0-9 wants and like. I, therefore, will be able to create a interactive online game site for them to suit their lifestyle.
Thursday, 5 May 2011
Development
Key Objectives
Over the week, I have selected the key looks for the lookbooks, campaigns and completing the editing of the 30sec advertisement commercial. I have also started on my web designs, trying out different sorts of roll over effects to bring out the brand essence of JUST LIKE MOM to meet the brand's consumer lifestyle.
Next objectives
My next objectives are to complete the after effects of my online store website, coming up with the key information for on about the website and e-shopping works. This week, I will be researching in-depth on secondary research on children’s wear clothing market.
Analysis and Reflection
I was very pleased and satisfied with my photoshoot of lookbooks and campaigns as the images speak directly to the audience. However, I am aware that my 30sec advertisement commercial lacks of proper angle shots and I feel that it could be improved so much more if I could replace the model who could impose as a mother role more.
Due to the lack of time and budget, this is the best I can come out with. Should I have extra time towards the end of this project, I would definitely look into reediting this film out my own leisure time.
Tuesday, 26 April 2011
Development
Key Objectives
Over the entire week third week, I have completed the photoshoot for my look book and campaigns, making the prototypes for the collection, as well as filming my commercial advertisement.
JUST LIKE MOM is a brand that symbolise the intimacy of mother nature, therefore, my art direction for the look book and campaigns reflects the elements of nature.
It was a privilege to be able to use the location of BLACKMARKET, a known fashion brand in Singapore for designer's collaboration works at Orchard Central. This chosen location visual concept communicates with the target market as it differs from a departmental store. Having a conceptualised store visual concept, Bring customers with new experiences.
These are the website layout designs.
Next Objectives
My next objective is to complete my editing for the commercial advertisement, photographs of the look book, campaigns and my research book with all my collection design done by this weekend.
Analyse and Reflection
This week was a intensive week, as all my shoots were completed within 3 days. It was a great achievement, beyond what I expected. However, throughout this week, I have learnt that sharing your ideas and talking to your peers about it helps tremdeously. Critics was what I needed and getting it from my peers just pushed me even further to improve more, for example learning to sew a prototype dress on my own. Contacts is indeed important, therefore, I was able to use Blackmarket fashion store as my prime location for my commercial advertisement. During this period of time, things may not go according to plan, hence, my communication, creative and innovate skills that I have developed over my internship helped me to resolve my problems throughout this project.
Over the entire week third week, I have completed the photoshoot for my look book and campaigns, making the prototypes for the collection, as well as filming my commercial advertisement.
JUST LIKE MOM is a brand that symbolise the intimacy of mother nature, therefore, my art direction for the look book and campaigns reflects the elements of nature.
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| Making Over before the filming 23/04/2011 |
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| Make over before the filming 24/04/2011 |
It was a privilege to be able to use the location of BLACKMARKET, a known fashion brand in Singapore for designer's collaboration works at Orchard Central. This chosen location visual concept communicates with the target market as it differs from a departmental store. Having a conceptualised store visual concept, Bring customers with new experiences.
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| BlackMarket Store location Singapore at Orchard Central |
These are the website layout designs.
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| Website Layout Skin 1 |
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| Website Layout Skin 2 |
Next Objectives
My next objective is to complete my editing for the commercial advertisement, photographs of the look book, campaigns and my research book with all my collection design done by this weekend.
Analyse and Reflection
This week was a intensive week, as all my shoots were completed within 3 days. It was a great achievement, beyond what I expected. However, throughout this week, I have learnt that sharing your ideas and talking to your peers about it helps tremdeously. Critics was what I needed and getting it from my peers just pushed me even further to improve more, for example learning to sew a prototype dress on my own. Contacts is indeed important, therefore, I was able to use Blackmarket fashion store as my prime location for my commercial advertisement. During this period of time, things may not go according to plan, hence, my communication, creative and innovate skills that I have developed over my internship helped me to resolve my problems throughout this project.
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| Prototype 1 used for Photoshoot |
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| Prototype 2 used for commercial advertisement |
Sunday, 17 April 2011
Development
Key Objectives
This week market research, I have conducted a focus group survey with two montessori school children, girls between the age of 2-8 years old. Through this market research, I have learnt about the lifestyle of the girls' today and how colours acts towards them.
JUSTLIKEMOM will be introduced as a modern luxury line. Therefore, the typography has to be targeted at both girls between the age of 4- 10 years old and mothers. Instead of hiring a model, I have decided to use young girls from all walks of life to emphasis on the brand awareness JUSTLIKEMOM.
I have finalised the online store layout website. My inspiration of this collection will be based on origami as the basic structure of JUSTLIKEMOM unique selling point. This first collection theme will be shapes. Hence, basic shapes will be reconstructed into patterns that will attract young girls.
Next Objectives
Three skin colour tone test layout of my online store website layout will be done by Monday. A selection of skin tone type will be chosen. A finalisation of the story board will be done by this week and filming will being over the weekend. Photography concept and collection designs is to be completed by week three.
Analysis and Reflection
I am very satisfied with this week progression on JUSTLIKEMOM. However, I feel that my idea for the advertising commercial isn't strong enough. Due to the fact that I am targeting at both young girls and mothers, my message of brand awareness has to be clear yet being subtle and chic to bring out the brand essence of modern luxury. However, the direction of the advertising commercial I will be going for is towards the art direction of origami.
This week market research, I have conducted a focus group survey with two montessori school children, girls between the age of 2-8 years old. Through this market research, I have learnt about the lifestyle of the girls' today and how colours acts towards them.
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| Mind map |
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| Colour that attracts young girls |
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| Texture and tones of website skin |
JUSTLIKEMOM will be introduced as a modern luxury line. Therefore, the typography has to be targeted at both girls between the age of 4- 10 years old and mothers. Instead of hiring a model, I have decided to use young girls from all walks of life to emphasis on the brand awareness JUSTLIKEMOM.
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| Logo Design |
I have finalised the online store layout website. My inspiration of this collection will be based on origami as the basic structure of JUSTLIKEMOM unique selling point. This first collection theme will be shapes. Hence, basic shapes will be reconstructed into patterns that will attract young girls.
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| Patterns |
Next Objectives
Three skin colour tone test layout of my online store website layout will be done by Monday. A selection of skin tone type will be chosen. A finalisation of the story board will be done by this week and filming will being over the weekend. Photography concept and collection designs is to be completed by week three.
Analysis and Reflection
I am very satisfied with this week progression on JUSTLIKEMOM. However, I feel that my idea for the advertising commercial isn't strong enough. Due to the fact that I am targeting at both young girls and mothers, my message of brand awareness has to be clear yet being subtle and chic to bring out the brand essence of modern luxury. However, the direction of the advertising commercial I will be going for is towards the art direction of origami.
Tuesday, 12 April 2011
Sunday, 10 April 2011
Development
Just Like Mom
Key Objectives
To understand and analyse the potential in the ever-expanding market of children clothing wear, especially targetting the female gender. This is achieved through in-depth and thorough research into the patterns and trends of the modern-day parents in purchasing clothing for their children.
In the aspect of branding and communication, we aim to understand how children wear brands are being marketed today especially towards young girls through the tone, language, colours used in the various advertisements and also product placement. Taking reference from prestigious brands such as Burberry kids, Baby Dior, Zara Kids, Gap Kids, Little Marc Jacobs, Little Paul & Joe , Acne Miniature and H&M kids, we can observe the different marketing strategies used to capture the essence of the brand image and how they are very careful and sensitive especially towards products for such an age group.
Next Objective
My aim this week is to finalize my website design layout of my online store ideas, brand logo, collaterals as well as putting together my thoughts and notion for the advertisement. Getting in contact with modeling agency for young kids models, work on my storyboard for the advertisement and conduct a focus group survey.
Analaysis and Reflection
Looking through most commerical advertisements directed towards children, the fashion norm for young girls these days are still the stereotypical skirts and dresses influenced by colours and the construction of apparels that are deemed to be as feminine as possible. As Popular culture influences the generation Y greatly, children, especially young girls, are projecting an image of themselves based on the advertising of their opinion leaders through luxury brand labels. Another trend that has been noted is that children apparel in the mass market are increasingly being made popular by figures such as Hannah Montana who appeal greatly to this generation of young children.
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| Luxury brand labels |
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| Mass market products |
Thus, my objective of branding Just Like Mom, is to offer young girls today an opportunity to create their own identity and image through our online store with a personalisation service that includes a wide array of customisable apparel structures personalised by different details and colours example to meet consumers' satisfaction. Most importantly though, Just Like Mom aims to formulate a resemblence of the fashionista mothers' dress sense onto their daugthers; at the same time, their daughters get to create their own fashion identity and in turn keeping them to be our lifetime consumers.
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| Just Like Mom muse |
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