This week market research, I have conducted a focus group survey with two montessori school children, girls between the age of 2-8 years old. Through this market research, I have learnt about the lifestyle of the girls' today and how colours acts towards them.
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| Mind map |
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| Colour that attracts young girls |
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| Texture and tones of website skin |
JUSTLIKEMOM will be introduced as a modern luxury line. Therefore, the typography has to be targeted at both girls between the age of 4- 10 years old and mothers. Instead of hiring a model, I have decided to use young girls from all walks of life to emphasis on the brand awareness JUSTLIKEMOM.
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| Logo Design |
I have finalised the online store layout website. My inspiration of this collection will be based on origami as the basic structure of JUSTLIKEMOM unique selling point. This first collection theme will be shapes. Hence, basic shapes will be reconstructed into patterns that will attract young girls.
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| Patterns |
Next Objectives
Three skin colour tone test layout of my online store website layout will be done by Monday. A selection of skin tone type will be chosen. A finalisation of the story board will be done by this week and filming will being over the weekend. Photography concept and collection designs is to be completed by week three.
Analysis and Reflection
I am very satisfied with this week progression on JUSTLIKEMOM. However, I feel that my idea for the advertising commercial isn't strong enough. Due to the fact that I am targeting at both young girls and mothers, my message of brand awareness has to be clear yet being subtle and chic to bring out the brand essence of modern luxury. However, the direction of the advertising commercial I will be going for is towards the art direction of origami.
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