Development

Key Objectives 

Over the week, I have selected the key looks for the lookbooks, campaigns and completing the editing of the 30sec advertisement commercial. I have also started on my web designs, trying out different sorts of roll over effects to bring out the brand essence of JUST LIKE MOM to meet the brand's consumer lifestyle.

Next objectives 

My next objectives are to complete the after effects of my online store website, coming up with the key information for on about the website and e-shopping works. This week, I will be researching in-depth on secondary research on children’s wear clothing market.

Analysis and Reflection

I was very pleased and satisfied with my photoshoot of lookbooks and campaigns as the images speak directly to the audience. However, I am aware that my 30sec advertisement commercial lacks of proper angle shots and I feel that it could be improved so much more if I could replace the model who could impose as a mother role more. 

Due to the lack of time and budget, this is the best I can come out with. Should I have extra time towards the end of this project, I would definitely look into reediting this film out my own leisure time.